Let us
sit back and time travel years back. What do you see – a horse cart or an Audi
on the road? Stupid question, isn’t it? Of course you see a horse cart that
people used for transportation, but now the times have changed. It is a world
made of cars. Not just the ordinary
cars, but cars that offer you more facilities in less money.
‘Life is too short to drive Boring Cars’
In
today’s world cars are not just a medium of transport but it has become a
lifestyle choice. Some cars have
stupefying design while some are loaded with advanced features.
If you do not have a car in a small city or even suburbs of a
bigger city, you are really crippled. You cannot go anywhere; you are stuck to your
house. Some say, “I live close to work, I won’t need one”. Guess
what? You will not have a life. You cannot go to movies, you cannot do
shopping, and you will not be able to meet friends. All in all, you will not have a social life or precisely NO FUN Life without a car.
And guess what’s new?
Toyota’s Enhanced Relationship with
Microsoft
Toyota enters
into partnership with Microsoft to build cars of the future.
This
relationship aims at delivering "connected car" services to drivers
in ways they probably never could have imagined. Microsoft has experience of
working with Toyota in 2011. Also, the tech-giant will hold a stake in the
partnership known as Toyota Connected.
“Artificial
intelligence” features could be added to cars that allow them to know where the
car is going and offer services drivers might want along the way.
Going to the baseball game this weekend? The car might detect the route a
driver normally takes and recommend restaurants for a pre-game lunch.
"It
will help free our customers from the tyranny of technology. It will make lives
easier and help us to return to our humanity,” said Zack Hicks, the chief
information officer of Toyota Motor North America who was appointed
CEO of Toyota Connected.
Customized Services
The
services offered can be tailored to individual customers. "We don't want
to dump everything on everyone," said Sandy Lobenstein, executive vice
president of Toyota Connected. "The whole is idea is getting to know our
customers better."
Road
information can be delivered to drivers based on driving patterns - knowing the
routes they usually take. Auto insurance could be priced more accurately
because the system could report on a driver's actual miles and routes traveled.
Medical-related
sensors could also be built into the car, like heartbeat monitors or sensors on
the steering wheel. Some of the services could be offered to customers
wirelessly by being beamed directly into their cars, but Lobenstein
said that customer privacy considerations will be paramount.
So
get up people and say “happiness” and if you cannot then say “CARS” I think
it’s the same.
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